So, if you are aware of any beauty or make up trends you will know that the biggest trend of this year so far is matte lips. In fact, I think it’s possible that matte anything is all the rage at the moment! This to me is a pretty weird trend and I think that Kylie Jenner is the root cause of it all.
You’ll all know this now, Kylie Jenner had cosmetic improvements to her face and lips to basically, look like a completely different (and to her, more beautiful) person. This change she made has spawned a business idea – it was furled up into a little roll, put into the barrel of a gun and blown into the beauty arena with tremendous power. We all know the Kardashian-Jenners are all into money: making money, spending money and talking about money.
So it all makes sense that the big business Kylie has started to build is all about matte lips!
The weird thing I find about matte lips as a trend is that I haven’t seen THAT much of it on the runways. (I may have been missing something here, if I have someone please enlighten me)
Even weirder, I think it’s actually a pretty uncomfortable beauty trend. Matte lips are not comfortable to wear.
They are drying, they showcase the coolest undertones (some of which are so sepia toned they just look dead) and it can require a lot of effort for day to day. We aren’t like the Kardashians and we don’t have people to come blow dry our hair, or apply our make up to go to the shops lol.
Yet, Kylie’s cottoned on to the power of social and the press and she has managed to create Kylie Lip Kits that consist of a lip liner and a matte liquid lipstick in nude colours that are selling out everywhere! Other brands have pre-empted this and seen the opportunity – right off the top of my head I can name Kat Von D, Nyx, Colourpop, LA Girl, Revlon and Stila as brands that have created matte lip options to let you nail this trend affordably. **Shown above are the NYX Liquid Suedes, if you want to take a look you can buy them here, I will be reviewing them for you soon**
This was kind of a little post to discuss the trend and how weird it is – it’s not a rant, it’s not a suggestion, it’s more of a – ‘look how powerful trends can be when you have access to the right tools, and means discussion’.
What are your thoughts on the matte lips trend? Do you like it? Do you wear it?
P.S. I’m not saying I won’t try it because I will – even if it means investing in tonnes of moisturising lip balms…
Thanks for reading 🙂